Wednesday, October 3, 2012

Adapting Your Art Strategy for a Modern Market


Times are tough right now. It was never easy to find your niche as an artist and create a successful career selling your work. It’s even harder to actually make a living without becoming a businessperson and salesperson in order to make money from your work, thereby spending less time in the studio. But recently it has been tougher than ever with the economy the way that it has been.

Or is it?

New avenues are popping up everywhere that allow artists to promote and sell their work; many of them even from the comfort of your own home. Self-motivated creative individuals are discovering that they can sell their work online in a multitude of places, including Ebay, Amazon, Fine Art America, DeviantArt, Cafepress, Zazzle, Etsy, and more. Anyone can create a website, a blog, a facebook page and a twitter account, link them all together and sell their work. All you need is a willingness to learn, some extra time to get everything up and running, and a lot of patience.

Sure, you might not make a living going this route, but you can definitely start by just making some extra pocket money. And if you’re really persistent and willing to do research and think outside the box, you might just start moving your career along further than you had first imagined.

Out of every difficult time and tough situation, there are always new avenues and ideas emerging – new waves of opportunity and chances to succeed in your chosen field. A lot of the old ways of doing things are falling away. Traditional methods for selling art are struggling more than they used to – but that has a lot to do with the ever-changing nature of the market. With technology on an unending upward spiral, people are looking more to their computers to purchase what they used to have to show up in person to buy.

Adaptability and creativity are the keystones for success in today’s modern art market. Be willing to learn new things, expand your horizons, and be flexible in the face of difficulty. Keep an open mind and a keen ear. Figure out who your market is, and then ask yourself where you can find them. Ask others. Do research. Then reach out to them in whatever way you can.

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