Wednesday, October 31, 2012

Why You Should Buy Art That You Love

I’m sure you’ve heard this phrase before: “Art is an investment.”

This is undeniably true. A collector who purchases the work of a relatively unknown artist that becomes famous a year later will see a dramatic increase in the value of that art – sometimes as much as a 200-300 % increase in the original investment. Not too shabby.

Because of this, collectors often look to purchase the work of those artists that they believe will find success and bring them profit in the long run. They look to trusted sources who will point them in the direction of the next up-and-coming artists, as well as ones who are already seeing success and believe that they will continue to see a steady increase as the years pass.

While there is nothing necessarily wrong with this method to buying art, it seems to me like a somewhat cold, unfeeling way of approaching an industry that is built upon creativity, heart, and emotion. To take something with an unquantifiable value and begin analyzing it based on market value as you would any commodity. (Yes, this is just how the business of art is, and is it really bad? No. But as an artist and photographer myself, I cannot help but feel like it doesn’t have to be this way.)

What would happen if everyone just bought art because they love it – not because someone told them it was “good art” or "valuable" ?

I know, a lot of people already do – thank goodness! But imagine if everyone did!

First of all, if we all bought art based on how much we like it personally, those artists that are most accessible would rise naturally to success because they are loved. Collectors might choose differently at galleries; instead of purchasing what is trendy and what they are told they should like, they might purchase from a relatively unknown artist who creates beautiful work. Instead of following the pack, they set themselves apart and begin starting their own trends. People see them as collectors of fresh new artists, always finding gems that no one else can find, and they become interested in those artists as well.

Secondly, when you buy art that you like and that makes you feel good, you want to look at it every day!! You hang it on your wall because it transports you to another place, or lifts you up when you are feeling down, or inspires you to new ideas. It isn’t just something that you hung up to show that you know “who’s who” and make you look good. Instead you feel good when you see it, and that makes it infinitely more valuable.

Even more than that, when those around you see how much they love it, they will be more likely to see the beauty in it as well. True appreciation breeds more appreciation.

If we all support those artists that we love, that we resonate with, and who speak to us and our hearts, we will help them to continue to create more beauty for us and this world.

Wednesday, October 24, 2012

So Many Art Fairs!

Exciting things have been happening lately for our artists! We love celebrating the successes of all the talented people that we represent and so we want to share several art fairs that our artists have been and will be a part of.

Roberta London Reveals New Photographs at Art Fair

Photographs © Roberta London

Roberta London recently debuted her new "Rainbow Gum Tree" photographs at her first Art Fair of the season! These gorgeous pieces are remarkably unaltered photographs; the vibrant colors that you see in the images are what the actual bark of the tree looks like. There is only one time of year that the bark takes on these incredible hues and London captured them beautifully with her camera. She displayed them on canvas as well as two pieces on metal to create a high definition, almost three-dimensional look. They were definitely the attention grabbers of the show.

Rainbow Gum Tree Photographs © Roberta London

Rainbow Gum Tree & Nature Photographs © Roberta London

Lucia Gómez at the Parallax Art Fair

"Burning" © Lucia Gomez

Lucia Gómez will be showing her work at the Parallax Art Fair on November 17th at 11:00 AM in New York! This event attracts around 200 artists from all over the world, presenting  2,000 to 3,000 pieces and spans the spectrum in content, style, and abilities due to the level playing field of P(AF)'s universal acceptance ensuring that both established and emerging artists are both equally represented. Creator and Curator of the event, Chris Barlow, says: “Parallax offers an intellectual framework that encourages risk to buy what you actually like for a change—there is nothing worse than making a purchase you like and some ‘specialist’ sneering down their nose at you.” If you will be in the New York area on November 17th, be sure to check it out! It's sure to be a spectacular event.

Stephen Schubert at the Beverly Hills Affaire

"Heart Koi" and "Golden Koi" © Stephen Schubert

This past weekend, Stephen Schubert showed some of his newest work at the Beverly Hills Affaire in the Gardens! His two most recent pieces, "Heart Koi" and "Golden Koi" wowed viewers with their vibrant colors and unique symbolism. Each piece that Schubert creates is symbolic and has its own story and meaning behind it. It's always a pleasure discovering the meaning behind each of the elements that he chose to create a painting. Below is Schubert standing next to his most recent work in progress, "Big Top Koi."

"Big Top Koi" © Stephen Schubert

Thursday, October 18, 2012

Two Kids Bedroom Redesigns: Space & Princess Themes

OC Designer Source recently completed a project where we were called in to redesign two kids bedrooms for one of our clients. Our client was very pleased with how the rooms turned out and we are all loving the end result!

One of the bedrooms is a boy’s room that was decorated to be an Outer Space theme with lots of deep blue and gunmetal gray. We brought in two custom made beds and added some really unique touches throughout the room such as window coverings, seats, a rug, space-themed bedspreads, and custom created sci-fi art from one of our very talented artists, Travis Dixon. The piece turned out amazing and it really tied the whole room together!!

Custom painting by Tavis Dixon

The other bedroom is a girl’s room that was decorated all in warm pinks and lime green in a sweet, whimsical Princess theme. The gorgeous swirls and sparkles you see on the wall behind the bed are a custom painted mural from another talented artist of ours, Sally Masteller. We took what was already there and added lots of finishing touches to them like the glittering bedposts and drawer knobs. Everything from the window coverings to the rug to the pouf to the bedspread to all of the other details are what bring this room together and make it work. What little girl wouldn’t feel like a princess in this bedroom!?

Custom painted mural by Sally Masteller.

OC Designer Source loves redesigning old spaces to reflect a new time in your life, and to really make it fit you and your family. We specialize in implementing you or your child’s personality into the rooms so that when you walk in, you truly feel at home. If you’re interested in discussing what we can do for you and your interiors, please contact us and let us know. We would love to go over the possibilities with you.

Wednesday, October 10, 2012

The Love of Landscape

"Delicate Arch" © Richard Harpum
For hundreds of years, artists have been sketching and painting the breathtaking landscapes of our planet. Thomas Cole, JMW Turner, Claude Monet, Frederic Church, John Constable. Since the invention of the camera, photographers have been capturing their majestic beauty on film for the viewing pleasure of the public. Ansel Adams, Edward Weston, Galen Rowell, Charlie Waite, Annie Griffiths Belt. These people, among many, many others, had an undying passion for the stunning scenes of this incredible world that we live in and found a way to share that love with the people around them.

"Angel's Landing" © Tien Frogget
"Canyon Silhouettes" © Steve Henderson

Today, modern artists and photographers are continuing that tradition of expressing the Earth’s treasures through their own lenses and paintbrushes. We have the luxury of turning on our computer or gazing at a wall and imagining ourselves walking along a foggy bridge in the early morning somewhere in the Orient, relaxing at noon in a gondola in Venice, or sipping a cup of coffee while the sun sets over the Grand Canyon. In this day and age, we have it all.

"Dusted With Snow" © Tom Griffithe
"Foggy Bridge" © Mona McGuire

And with that, we are finding ourselves more deeply connected to the world around us. Because there are so many artists and photographers out there who find joy in expressing their love of landscape, we are discovering places that we might not have otherwise known about or even considered. We feel the gentle tug on our heartstrings that speaks to us in whispers: “come and visit me. See the beauty of this place for yourself,” and we are forever changed when we do. Landscape inspires a love of travel, a passion for place, a curiosity for change, and a compassion for the people and animals that occupy those spaces.

"Fuji Spring" © Sally Masteller
"Summer Poppies" © Mona McGuire

Landscape engages us, communicates with us, pulls us in as a close friend would and warms us like a fire on a winter night. It brings the outdoors into our home and workspace, a bridge from the daily to-do list and troubles into a place of tranquility and openness. They remind us that the world is much bigger than it can sometimes seem, encouraging us to expand our horizons and open ourselves up to possibility.

"Burano Canal, Venice" © Richard Harpum
"Tuscan Monastery" © Travis Dixon

It is no wonder, then, that landscapes have been one of the most popular and sought-after types of art throughout all of history. It is a timeless subject that speaks to all people, all ages, all creeds and walks of life. We are all walking through our own inner landscape, discovering our own journey – and as we do, we are realizing that we are not alone. Our landscapes overlap, joining us together as a people, unifying us. Then the interior becomes the exterior, and our expression of ourselves becomes one with the experience of our lives.

"Autumn River" © Paul Henderson
"Twilight Glow" © Tom Griffithe

Wednesday, October 3, 2012

Adapting Your Art Strategy for a Modern Market

Times are tough right now. It was never easy to find your niche as an artist and create a successful career selling your work. It’s even harder to actually make a living without becoming a businessperson and salesperson in order to make money from your work, thereby spending less time in the studio. But recently it has been tougher than ever with the economy the way that it has been.

Or is it?

New avenues are popping up everywhere that allow artists to promote and sell their work; many of them even from the comfort of your own home. Self-motivated creative individuals are discovering that they can sell their work online in a multitude of places, including Ebay, Amazon, Fine Art America, DeviantArt, Cafepress, Zazzle, Etsy, and more. Anyone can create a website, a blog, a facebook page and a twitter account, link them all together and sell their work. All you need is a willingness to learn, some extra time to get everything up and running, and a lot of patience.

Sure, you might not make a living going this route, but you can definitely start by just making some extra pocket money. And if you’re really persistent and willing to do research and think outside the box, you might just start moving your career along further than you had first imagined.

Out of every difficult time and tough situation, there are always new avenues and ideas emerging – new waves of opportunity and chances to succeed in your chosen field. A lot of the old ways of doing things are falling away. Traditional methods for selling art are struggling more than they used to – but that has a lot to do with the ever-changing nature of the market. With technology on an unending upward spiral, people are looking more to their computers to purchase what they used to have to show up in person to buy.

Adaptability and creativity are the keystones for success in today’s modern art market. Be willing to learn new things, expand your horizons, and be flexible in the face of difficulty. Keep an open mind and a keen ear. Figure out who your market is, and then ask yourself where you can find them. Ask others. Do research. Then reach out to them in whatever way you can.