Wednesday, September 26, 2012

Facebook Profiles vs. Pages – What’s the difference?

I’ve noticed a lot of artists lately making the same mistake: they’ll say, “come check out my facebook page and ‘Like’ it!” and I click on the link they give me only to discover that they don’t have a facebook page at all – they have a facebook profile.

When I tell the artist this, they give me a blank look. “What’s the difference?” they ask.

Actually, there’s a big difference.

A facebook profile is a personal facebook profile. Profiles can only be viewed by people who are your friends; thus they are for personal use, not professional use. Yes, some people will use their profile as a professional page anyway, but I really don’t recommend doing this. Only a real person can have a facebook profile, in their name, and they can only have one of them.

A facebook page, on the other hand, can be about absolutely anything: a book, a movie, a writer, a musician, a company, or an artist. (That would be you.) A person with a facebook profile can make as many pages as they want about as many things as they want. There is no limit. Facebook pages are public and can be viewed by anyone.

If you are an artist, I don’t recommend using a profile. I recommend making a page for your work instead. Why?

First of all, you can’t ‘Like’ a facebook profile. You can only send a friend request and see their page if that person accepts your request. Anyone can ‘like’ a facebook page – including someone’s personal profile and even someone else’s facebook page. That’s right. Someone else’s artist page can like your artist page if they wanted to. And you can like their artist’s page. There are no requests needed – likes are automatically accepted. Then whatever that page posts will show up in your news feed as if they were your friend.

Are you seeing the benefit of this? You are allowing anyone to like your page, even if they are only doing it through their company facebook page or their artist facebook page. You are a lot more likely to trade likes with people. Also, your page will show up on their profile or page as something that they ‘like,’ which is more visibility for you in the long run. Not only that, facebook profiles have a 5,000 friend limit. Pages have no limit whatsoever.

The benefits of having a page for yourself as an artist far outweighs any benefits of doing it as a profile. So get a facebook page, and start telling people about it!

If you have any questions, feel free to leave a comment below and I will respond as soon as I can. Thanks.

Wednesday, September 19, 2012

Creativity Booster: Take A Break

Have you been feeling a little stuck creatively? Are you having a difficult time coming up with new ideas, or finding solutions to creative problems? One of the best things that you can do to boost your creativity and move through it is to take a break.

I know, this might not work if you are on a schedule or under pressure to create something immediately. Maybe it’s a project for work and this simply isn’t an option. But often times that very pressure of having to produce can completely trip you up creatively. So if you have the luxury of time, then I highly recommend walking away from the project and coming back to it later.


Because your subconscious mind is always working on processing everything in the background. Even when you’re sleeping. It’s kind of like a computer; you leave it alone for a while to defrag and you come back later and everything is cleaned up. By allowing creativity to have space, you give it room to grow.

The important thing to remember is that you want to take a break without the ulterior motive of doing it to fix your dilemma. If you do, it will continue to trip you up, because you will still be waiting for inspiration to strike. If you are constantly looking for the solution, you haven’t really taken a break, have you?

When you take a break, it might be just a few hours. It might be for the rest of the day. It could be for a week or two, or even longer. If you can, it’s important to let your creativity reset itself so that when the time is ripe, it can come back in full force. Don’t try to rush it and don’t push it ahead of it’s time. Otherwise you might end up with half-cooked ideas that work moderately well but are not nearly as incredible as those mind-bogglingly brilliant, so-simple-why-didn’t-you-think-of-it-earlier solutions.

The best thing that you can do when taking a break is to go do things that are fun and make you happy. Relax, and give your mind a break. Or do something that makes you feel inspired. Watch a movie or read a book that sparks your imagination. Look at your favorite art. Listen to music and read about your favorite musician and the journey they took to arrive at where they are now. Allow them to inspire you. It is those things that touch us most deeply that completely recharge us and allow us to begin fresh again.

Wednesday, September 12, 2012

Gorgeous Master Bedroom Redesign by OCDS

Are you interested in redesigning a room or several rooms in your home?

OC Designer Source can help  guide you through the project! We recently did a gorgeous master bedroom redesign that took an average looking bedroom and transformed it into an elegant and stylish place to relax at the end of the day. Watch the video below about the process or read on...

The process is simple.
  • First we will sit down with you to discuss your needs and preferences.
  • We then settle on an overall feel for the room, and create a design concept for you.
  • We map out a floor plan and products that would complete the concept.
You can at this point choose for us to complete the project management on the project which is done on an hourly fee or you can take the concept and specifications and buy the items on your own. Interior Designers usually have special pricing so it sometimes is to your benefit to have them do the work and buy for you. If you decide to continue with OCDS, this is our process:
  • First we paint the room.
  • During the painting process we are ordering and getting all the details for lamps, bedding accessories, etc. completed.
  • Then deliveries begin. We move in the bed, lighting, and mirrors first.
  • We put the finishing touches on everything, and your remodel is complete!
Here is an example of the prices for our recent master bedroom redesign:

Master Bedroom Flat rate: 800
Paint: 550
Bed: 600
Bedspread: 460
Sheets: 120
Pillows: 100
Art Prints: 40
Fine Art: 1200
Accessories: 70
Lamps: 150
Window Panels: 30
Mirrors: 60

Our concept talent in pairing paint, furniture, accessories, and art can transform a room. Simple changes can make a big difference!

Contact to start your room remodel. We also have flat rate design options available.

Michele Preston, CID
(949) 391-6710

Wednesday, September 5, 2012

Successful Artists Keep a List

If there’s one thing that I’ve learned from being immersed in the Art Industry, it’s that so many artists are remarkably unprepared for success. I’m not sure if it’s just a psychological thing – maybe deep down we think we’ll never be successful because we’ve always been told that it’s so difficult for an artist to make a living. The “starving artist” image has been embedded so deeply into our subconscious that when opportunities are handed to us, we don’t know what to do with them.


Or maybe it’s just that no one has told us how important certain things are, so we don’t have the foresight to do them. I like to believe the latter. It gives me hope. Regardless, I am always surprised when incredibly talented artists are handed opportunities and they are woefully unprepared. And there is one simple thing that you can do as an artist which will make a huge difference down the road when YOU have an opportunity set in your lap.

My advice to you is to keep a list.

This list is very important. This list has the name, address, email, and phone number of every person who has ever bought your work, as well as the titles and sizes of the pieces they purchased from you.

Why is this so important? Because down the road, when you have a show or a gallery opening, you will have previous buyers that you can invite. These people already love your work and are more likely to want to purchase more of it than someone who has never bought from you before.

When your agent asks you for your list, you will be able to give it to them. Even if it’s short – at least you have a list! Your agent is not going to keep this list for you, so it’s your responsibility. The great thing is, you will be able to market to these people as well.

All right, all right. Back to the real world. So you’re a beginning artist and you don’t have many (or any) buyers yet. That’s okay. Keep this in mind for when someone does buy your work. And in the meantime, start another list.

This list contains all the same information, but these are people who you have gifted your art, or people who have won it (not bought it) or even simply people who have expressed interest, but have not bought from you yet. This list is equally important. Any one of these people might become a buyer one day.

The point is, if you have a list ready, you are better prepared for any opportunities that might arise.