Friday, August 12, 2011

The Power of Online Video Marketing

     written by Tien Frogget

Regardless of what you are promoting, a video can be a very powerful way to show off your creative business and gain new leads and clients. Upload it to YouTube and your website and (if you have done a good job) you will gain credibility, likeability, and visibility. And with the technology that is out there today, it is easier and more affordable than ever.

I recommend finding someone who already has some video experience; someone who has a camera and is good with it and also has video editing software and knows how to use it who is willing to help you. You could hire a professional to help you create the video, but if you are only planning to use it online, you can create a perfectly good video with the help of a college student looking for something to add to their portfolio. High quality content is the key to an effective video.

Here are some tips to consider; they are not all-inclusive but are excellent stepping stones.

1.    Decide who you are speaking to in your video; is it a potential customer? Who are they? What do you want them to do when they are done watching your video – is it to visit your website? Contact you? Buy from you? Tailor your message accordingly.

2.    Once you know what you are promoting, ask yourself what you want them to feel when they watch your video. Do you want to make them laugh, make them cry, or inspire them? People buy based on emotion – fear, greed, jealousy, pride, lust, and laziness are all big sellers.

3.    If you are promoting yourself and your creative work, one very powerful thing that will add instant credibility to a video about you is third-party endorsements. People who have bought from you in the past, or collectors who are genuinely happy with their experience and their purchase are a huge factor in other people liking and trusting you.

4.    Keep it short and sweet; no one likes to sit at their computer and watch a video that drags on and on. Keep the best, juiciest, most interesting tidbits and get rid of everything else that you don’t need.

These are all very important factors that go into making an excellent video promoting you and your work. Make sure when you upload it to YouTube you label it with relevant tags that relate to the video that people might search for – this is how people will find you!

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