Friday, July 15, 2011

Top 5 Ways To Promote Your Creative Business

     written by Tien Frogget

Chances are, you probably already have one or two of these different things that you are doing to promote your business. However, are you doing all of them? Just doing one extra thing on this list could mean dozens or even hundreds of potential clients. What are you waiting for?

#1 – A Website
In this day and age, everyone has a website. If you don’t have one, clients will typically wonder why not, and even question whether or not you are even a legitimate business. The same is true if you are a creative person trying to promote and sell your services. Whether you are an artist, photographer, or interior designer, you need a website with a gallery of your best work, information about you, and your contact info – at a minimum.


#2 – Business Cards
If you meet someone and want to tell them about your business, you’re going to look a lot more professional if you hand them a card with your info on it rather than grabbing a pen and trying to find a napkin or post-it to scribble your website on. And as a creative professional, you have an advantage – you can make your card look so beautiful that they won’t ever consider throwing it away.

#3 – Make A Video
Or even better, make five videos! Make them short (2-3 minutes) interesting, entertaining, and if you can – funny. Then upload them to YouTube. Put them on your website. Share them with friends, colleagues, and clients. This is an excellent way to get your work out there.

#4 – Join A Social Network
If you’re not social network savvy, I recommend just choosing one to start with. Trying to do too many at once can be overwhelming and confusing. If you stick with one for a while before trying to implement another, you have time to get really good at the one and build up followers. Social Networks are an invaluable tool for keeping people informed about the latest and greatest aspects of what you do! There are so many to choose from – Facebook, Twitter, LinkedIn, MySpace, Ning, the choices are endless. Not to mention the many industry specific social networks, like PictureCorrect for photographers and DeviantArt for artists.

#5 – Start A Blog
Blogs are all the rage! If you can bring beauty, entertainment, and fun together in an interesting way, you can promote your work, pick up followers, and build your web presence even more.

No comments: